Michael Mondavi and Folio Wine Partners
When Folio Fine Wine Partners signed a new national retail chain to carry their line of wines, they enlisted to School of Fish to create a video introduction to their new retail partners. It was important to owner Michael Mondavi that anyone selling the wines have a robust understanding of the history and carefully selection of the Folio Wine Portfolio.
School of Fish worked closely with Folio's in-house PR to write scripts for the key director's of Folio Fine Wines to introduce themselves, their roles and the areas they oversee. The final videos were shown across the US to the buyers and actual floor sales people at the US National grocery chain.
Folio Fine Wine Partners Introduction (5 min.)